Top 5 methods your company can take advantage of social networks

Social media is a buzzword around the Houston Business Journal offices nowadays as our Social Madness competition warms up and as we continue to boost the newsroom's online existence.

Social Madness encourages regional businesses to step up their social media video game and get individuals engaged with their companies, starting with a Houston-only competitors that will send three finalists from our location into a nationwide event.

I'm frequently asked why social networks matters, and how something relatively so ambiguous to some individuals can be so important.

Social network helps boost all the fundamental pillars of excellent business, such as engaging with the general public, converting on-the-fence observers into revenue-generating customers, and dealing with client service issues.

Here are five of the greatest advantages to social media:

1. Customer engagement. An easy search on a social networks website is the best start. If you're attempting to present your company, a search can help you find a neighborhood of individuals interested in your field. If people are already speaking about your brand name, you can participate in the conversation. If the discussion is positive, present a call to action to encourage people to buy. If you hear an unfavorable remark, ward off those potential threats by setting the record straight. The very best part? Social network is conversational in nature, so people want to talk. Reach out, and you'll be pleased with the outcomes.

2. Income production. Social media expands your exposure, increases traffic to your site, produces interest in exactly what you offer, and offers you the opportunity to offer promotions or specials to seal the deal. The social networks website Pinterest is a great example of how social networks can assist you meet income goals. Inning accordance with information from Emily Carr University of Art and Design pointed out in the Harvard Business Review, almost 1 in 5 Pinterest users "pin" something they later buy online. Data from shopify.com found that buyers referred to an online site from Pinterest are 10 percent more likely to purchase.

However not simply retailers can benefit from social media. Have a look at American Express's material marketing project, Open Forum. AmEx developed an online neighborhood of posts and resources for company owner, sponsored by the brand but not straight offering anything. The objective is to provide a service and then develop loyalty that will transfer to other business deals.

3. Building loyalty. Customers are more likely to stay with your brand if they trust you. Social media can improve this. If you can reveal that your business lives by its values, people with the exact same worths will respond-- and those photos of your office Halloween party play a role, giving a glimpse of your personality to make your company stand out.

Social media improves the relationship with customers here by developing open lines of interaction. If a customer tweets a question or complaint check here about a brand and is immediately answered, that actually strengthens the bond with the brand. Exist in the dialogue and consumers will value it.

4. Idea leadership. You can connect with your fans and followers, and satisfy brand-new ones, by dumping the salesmanship and participating in an intellectual discussion about your area of knowledge. Franklin Templeton Investments is a good example of a company using Facebook advantageously. The company's Facebook page posts important bits like real-time market updates, quotes from Benjamin Franklin and connect to longer blog posts written by investors. Not every post straight involves the trading of bonds or stocks, but by providing insight to financiers, a company can show that it knows exactly what it's speaking about, and individuals might think about doing business with it the next time.

5. Seo. As much as word-of-mouth works, many individuals go straight to Google to look for exactly what they require. Having active accounts on different social media sites can help place your company higher in page rankings and most likely to appear in a search.

Believe you're prepared to get begun? Believe you need assist intensifying what you already have? Hope you'll expect my continuing series of posts about how finest to get going on various social networks websites.

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